Stop Walking in Your Users’ Shoes
Empathy is key in UX—but is it enough? Learn how behavioural design, psychology & AI can take your UX from decent to deeply insightful.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Empathy is key in UX—but is it enough? Learn how behavioural design, psychology & AI can take your UX from decent to deeply insightful.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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